4 Elements of a Brand Refresh
January 21, 2022
When most people think about “brand refresh,” they think about a new logo, colors, fonts, composition, etc. It is so much more, it is about
When most people think about “brand refresh,” they think about a new logo, colors, fonts, composition, etc. It is so much more, it is about
Our Top Case Studies from 2021 We did like a lot, a lot this past year. We told you all about it in our Top
First off, if you haven’t read part one of our Healthy Battle Creek case study, go do that now. We’ll wait.All set? Good. Let’s continue.
Here’s a little trivia to start off your Wednesday. The term “brand” originated in the wild, wild west to refer to the mark that cattle
KNX Utility Services first came to us without any sort of logo or branding at all. Immediately, we knew we needed to do something. 77%
Be honest. How excited were you when you saw this blog? Super excited? We know. And you should be! The last time we wrote about
While we are an integrated agency, and offer a wide variety of services, our team holds a special place in our hearts for logo design
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding
Typography is absolutely essential to every project a designer creates: layout, composition, brand identity, etc., because type can convey almost any message to your audience.
We live in a digital age. We are constantly consumed by so much digital messaging that we have to actively turn off those receptors to
Logo Design – Continuing Training & Education Center Continuing Training Education Center (CTEC) provides training opportunities in the Outside Line Construction Trade for areas in
Recently we had the opportunity to work with a brother and sister team that are taking the local business world by storm. Rosa and Mario
Premier Painting has been around for years, however like many small business owners there wasn’t time to sit down and manage the marketing aspect. Enter,
We love clients with unique and creative names. The Funky Junk Flea is Grand Rapids’ weekly vintage flea market that runs from June to August.
We love logo development, there is nothing more rewarding than being able to work with a client to develop an identity for them that they
A logo was needed for a small business focused on providing your dog with only the best in bones. 834 designer, Chris Koens, developed a
It was important for Thomas A. Jones to increase visibility for his target audience, non-profits, by launching a new website that was visually appealing and
The team at 834, worked on a logo, website and set-up of social media networks for a newly formed marketing organization called the Vignette Group.
In November of 2011, the West Michigan based law firm, Smith Haughey Rice Roegee will be moving into the historical Flat Iron Building in downtown
Industry: Food Client: Michigan Celery Services Performed: Branding Description: Develop a new brand to reflect the history of the co-op, while also capturing the new
Industry: Online Marketing Client: Sweet Marketing Group Services Performed: Public relations, branding, media relations, graphic design, business development, copywriting Description: Re-brand the company to reflect
Industry: GovernmentCommunications Client: SHE Marketing Services Performed: Logo designBusiness card design Description: Work with business owner to develop a logo design that would appeal to
Industry: Retail Client: First 15 Sportswear (www.first15sports.com) Services Performed: Branding, Logo Design Description: The owner of First 15 Sportswear approached 834, asking for assistance with
Industry: Education Client: Grand Valley State University (www.gvsu.edu) Services Performed: Graphic Design – Ad, Print, Web Description: GVSU Alumni Relations contacted 834 to develop several
Industry: Life Science, Medical Device, Product Development, Manufacturing Client: Keystone Solutions Group (www.keystone-pd.com) Services Performed: Design, Public Relations, Branding, Marketing Strategy and more Description: 834
Industry: Refractory, Infrastructure, Construction Client: Empire Solutions Services Performed: Develop overall marketing plan, PR campaign to re-introduce company to local community, logo design, branding, marketing