Posts Tagged ‘Personal Brand’

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Event season is here

Wednesday, March 31st, 2010

April showers bring an outpouring of events to Grand Rapids!

If you are a professionals looking to be build your personal brand,  now is the perfect time to get out there and get connected.

See you around GR.

Rapid Growth

Not Your Average Speaker Series

Tuesday, April 6th

5:15 pm – 7:15 pm

Wealthy Theatre

Grand Rapids Chamber of Commerce

Business Exchange Luncheon

Applause Catering & Events

Thursday, April 8th

11:30 am – 1:30 pm

GRYP

Downtown Development Panel

Tuesday, April 13th

University Club of Grand Rapids

6:00 pm – ?

YWCA

Open Circle Luncheon Celebration

Amway Grand Plaza Hotel — Ambassador Ballroom

Wednesday, April 14th

11:30 am – 1:30 pm

Grand Rapids Chamber of Commerce

Business After Hours Home-Based Entrepreneur Expo

Thursday, April 15th

5:30 pm – 7:30 pm

Inforum

Breakfast Networking Group

Thursday, April 15th

7:30 am – 8:45 am

Panera Bread – Knapps Corner

Inforum

New Member Reception w/ WMCAT

Monday, April 19th

5:30 pm – 7:30 pm

AimWest

5:01 Networking

Photo Room at Bar Divani

Wednesday, April 21st

5:01 pm – 7:00 pm

Center for Community Leadership

Annual Fundraiser

Frederik Meijer Gardens and Sculpture Park

Wednesday, April 21st

5:30 pm – 8:30 pm

American Cancer Society – Young Leaders Council

All-members Meeting

Hope Lodge

Wednesday, April 21st

5:30 pm – 7:00 pm

AMA West Michigan

Market Segmentation Tactics for Real World Success

Kent Country Club

Thursday, April 22nd

11:30 am – 1:00 pm

Gilda’s Club Grand Rapids

Beyond the Red Door Luncheon

Thousand Oaks Golf Club

Thursday, April 22nd

12:00 pm – 1 pm

GRYP

Fashion Show

Younkers – RiverTown Crossings

Thursday, April 22nd

6:00 pm – 8:30 pm

Inforum

Social Media 101 – Panel Discussion with area experts

Amway World Headquarters – Auditorium

Thursday, April 22nd

5:30 pm – 7:00 pm

AimWest

Bob Walsh: “Becoming a IT Linchpin”

Atomic Object (Wealthy Street)

Tuesday, April 27nd

6:00 pm – 8:00 pm

Inforum

Inner Circle

JW Marriott

Wednesday, April 28th

5:30 pm – 8:00 pm

Saint Mary’s Health Care

Shoppe Soiree

Cascade Hills Country Club

Wednesday, April 28th

5:30 pm – 8:00 pm

$35 per person or $40 at the door.

WMPRSA

Thursday, April 29th

25th Annual PRoof Awards

West Michigan 101 Best and Brightest Companies to Work For

Thursday, May 6, 2010

The Pinnacle Center

7:30 am – 11:15 am

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Marketing Yourself & Your Business

Friday, February 5th, 2010

chamber-university-logo1I am looking forward to participating in a panel discussion through the Grand Rapids Chamber of Commerce titled “Marketing Yourself & Business”.

The topic could not be more timely, as many small businesses are struggling to determine the value in marketing, or how to use certain PR & Advertising tools to increase sales. And boy are attendees in for a treat, as the panel of experts not only includes yours truly, but Cynthia Kay of CK&CO and Pete Brand of MINDSCAPE. Did I mention, that all of us are very fun? Oh and we are great presenters.

Those attending this informative & lively discussion on Thursday, February 24, 8-10 a.m. at Rapid Central Station, will walk away with knowledge surrounding messaging, branding, and growing your network.

The lovely Cynthia Kay will discuss “Being Your Brand” and how a strong brand can give any company a competitive advantage.

Pete Brand of MINDSCAPE will explain “Message” and how your personal brand shapes that messaging.

And finally, I shall emphasize the importance of “Building Your Network” to increase awareness of your brand that will ultimately assist you in  growing your obusiness.

To register for this engaging informative event (I have to say that, I’m speaking) go to http://www.grandrapids.org/chamber-university

I am looking forward to being on such a distinguished panel, and to present tools and strategies that will assist businesses in being successful.

See you on the 24th!

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The Month for Love, Fun, and NETWORKING:

Thursday, January 21st, 2010

The Month for Love, Fun, and NETWORKING:

Business professionals, are you looking for something fun to do, while still keeping warm?  Below is a snap shot of what is happening around Grand Rapids in February.

Valentines Day is just around the corner, and there are fun events for all ranging from finding that special someone to celebrating your love to just improving your personal brand.

Enjoy.

Amway
Cygnus27
The Red Party
Feb. 11 7 p.m. – 1a.m.

Frederick Meijer Gardens
The Connection
Valentines Under the Chihuly
Feb. 11 6 p.m. – 9 p.m.
http://meijergardens.org/

GRYP
25 Kitchen + Bar
GRYP UnWind
January 28 5:30 p.m. – 8:30 p.m.
www.gryp.org

American Marketing Association
Kent Country Club
AMA Tech Trends for Marketers
Jan. 28 11:30 a.m. – 1 p.m.
www.amawestmichigan.org

Amway
Amway Grand Plaza
Big Bands N’ Romance
Feb. 13 6:30 p.m. – 12 a.m.

JW Marriott
Little Black Dress
Feb. 16 8 p.m. – 1 a.m.

GRYP

Kent Country Club
February Luncheon with Mayor George Heartwell
Feb. 3 12 p.m.
www.gryp.org

Grand Rapids Chamber of Commerce
Marketing Yourself & Business Expert
Feb. 24 8 a.m. – 10 a.m.

Local First Networking Event
Wengers Bowling Alley
Feb. 10 5 p.m. – 7 p.m.
www.localfirst.com

GRYP New Members Meeting
Rock Fire Grille
Feb. 16 6 p.m. – 7 p.m.
www.gryp.org

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Building Your Personal Brand

Tuesday, January 19th, 2010

Today I had the pleasure of speaking on personal brand at the Grand Rapids Young Professional’s Personal Growth Series. The topic – “Building Your Personal Brand”.

Few people realize that you are your brand and your actions, appearance, and conversations shape and define that brand. I cannot stress enough how important it is for you (your brand) to be transparent, visible and authentic.

There are some companies who do this well, the example I used today was Domino’s and their brutally honest commercial they  just released. Two other great examples – Zappos.com and Southwest Airlines. Learn from these companies and use it to shape your personal brand.

Why is it important for you to have a brand? Well, essentially you don’t have a choice, by choosing to be visible in the community you have a brand and that brand is you.

A great source for greater exploration on this topic: http://www.personalbrandingbook.com

Another note – in the age of social media, your brand is even more visible and there are benefits, however remember that everything  you do personal and professional impacts that brand. Am I repeating myself? Yes, because this is one point you can’t afford to miss.

The benefit? Keeps you honest.

Great books to read on this topic:

Me 2.0, Dan Schawbel
The Brand Called You, Peter Montoya & Tim Vandehey 

Thoroughly enjoyed my talk today(www.gryp.org). Thanks again to the group for inviting me, I am impressed with the leadership and the tools they are providing to young professionals in the community.

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